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Regional Differences for Mr Fountain

North/South Divide:

As illustrated in the 1998 film Lock, Stock and Two Smoking Barrels, there is a "Northern Monkey / Southern Fairy" divide within England. Broadly speaking, the people of the north are perceived by their southern cousins as being uncivilised, while the people of the north view southerners as being soft, perhaps decadent pansies2.

There is also an economic divide between North and South, with the south (particularly around London), being perceived as rich, and the north, especially in areas where the local economy relies heavily on primary and secondary industry (acquisition of raw materials, manufacturing, etc.), as being poor. Prime Minister Tony Blair stated in 1999 that there existed no such divide, and that the only social divide was purely based in economics rather than geography, when he went on a two day tour of the north west of England. Statistics, however, are not always on his side. This graph shows the difference in price of property in York, Yorkshire and London. At the time of writing, the average house in London will cost you almost twice what you would've paid out in York. If you're looking for a detached house in London, the average cost is £724,374, compared to a mere £156,431 in York. Comparing London to a larger city in the north with more in the way of tertiary industry, you might expect the gap to narrow, but this comparison with Manchester appears to show the opposite, with the average home in London currently costing over three times that of a Manchester home.

The other puzzling thing about the great north south divide is that nobody really knows exactly where the divide is supposed to be. The Midlands may be a logical place to draw the line, but others will tell you that The Watford Gap3 is the divide.

Essex:

Public opinion has not been kind to the inhabitants of Essex. The main evidence of this is the Essex Girl Joke. These are very popular in England, and generally suggest that women from Essex are of a somewhat loose moral standing. Other jokes hint at them not being particularly intelligent, and are generally the same jokes that are told across the world, but with "Essex Girl" substituted for "Blonde".

Newcastle:

Rationally, people from Newcastle are seen as Geordies. They have lots of make-up and wear a lot of fake tan. Their accent is very modern and comes across as quite rude. This differs from many other places as it keeps them apart.

London:

Chelsea

The Stereotype: The people who live here pronounce it ‘Chelski’. It’s so expensive that ‘Hooray Henrys’ and ‘sloaney ponies’ have been priced out of the area.

The area: Filled with glitzy trustfunders and designer shops. The kind of place you might see Will Young buying a vacuum cleaner in his pyjamas.

Price: £££££ A drop in the ocean if you’re mates with Richard Branson’s daughter, otherwise look east.

Dalston

The stereotype: Film students riding around on fixie bikes or some kind of emerging fashion designer wearing a kettle tied to her head. Plus, it’s the best place in London to go for a kebab.

The area: “Dalston is for people who can’t afford Hackney,” says Lewis. “People here are first- and second-job media types who are on not-so-massive salaries. They settle into their first apartment here after spending years in single wilderness.”

Price: ££ Dig deep, be hip.

Clapham

The stereotype: The Aussie community is shrinking as neighbouring Nappy Valley is expanding, but you’ll still find a few well-heeled ex-ravers here.

The area: “To be quite frank, Clapham is getting so public schooly now, it’s ridiculous,” says Lewis. “Balham is now exactly the same as Clapham. Same restaurants, same chains, same style.”

Price: £££ At a high.

Notting Hill

The stereotype: David Cameron’s old stomping ground has become a bit of a hub for art and business students with loaded parents (“usually new Chinese money or old French money,” according to Lewis).

The area: “You’ll get a room in a house here for £650-700 [a month],” explains Lewis, ”probably with people who are called ‘Boris’ and ‘Chantelle’”.

Price: ££££ Damn that soppy Hugh Grant movie.

 

 

 

Stoke Newington

The stereotype: Big on quinoa.

The area: There’s some kind of weird hippy force field around Church Street, the café and organic grocery hub of London, yet walk a few blocks and your bullet-proof vest no longer works.

Price: ££ Has a great village feel, but no Tube.

Camden

The stereotype: Tourists, Amy Winehouse fans and ageing former members of Nineties Britpop bands.

The area: “People hanging on to the sad remnants of London’s 1990s culture live around here,” says Lewis. “Anyone with any street cred has long gone. They’re now in Hackney or Dalston.”

Price: £££ Overpriced. Which, like seeing your mum dancing to Prodigy, is just a little bit wrong.

Brixton

The stereotype : Ravers and rioters.

The area: “It’s south London’s living-it-large capital,” claims Lewis. “It’s got so much from a music and clubbing point of view that the well-paid Australians are leaving Clapham and graduating here.”

Price: ££ Good value, good times.

Stratford

The stereotype: Actual poor people, who can’t afford its newer digs.

The area: Up-and-coming, but be warned it’s still rough around the edges. “However, further into Stratford is a good place to invest,” reckons Lewis.

Price: £££ The newly developed areas are pricey, but bargains can be found.

Wimbledon

The stereotype: Boring. Where rich people grow children.

The area: “The place where south Londoners want to live when they settle down, it’s full of yummy mummy bloggers and families that are fed up of the urban grind,” reckons Lewis.

Price: ££££ City suburbia is not cheap.

 

 

 

 

 

Soho

The stereotype: London’s kinky capital consists of sex club workers, media workers and successful gay men.

The area: “There are two types,” reckons Lewis, “one is West End media agency owners or senior partners who pay £500k for a fashionable rooftop one-bed or two-bed apartment. The other is the extremely underpaid serving staff who work at the nastier clubs.”

Price: ££££ Bright lights and very big bank balances.

The City

The stereotype: Nobody actually lives in the City, not even bankers.

The area: “There’s a small arts community in the teeth of the capitalist lion who work at the Barbican,” says Lewis. “Otherwise, it’s considered a rotten borough.”

Price: £££££ Ouch! And the pubs aren’t even open on weekends.

 

Second Paragraph

The widespread access to digital technology has seen an enormous increase in the democratisation of the music industry and the marketing of some of these products has been made possible by social media. Nowadays, due to the widespread use of the internet and its features, artists are able to share their music without any help from major industries which provides many artists with the freedom to construct anything they want. London Grammar is a good example of this as they formed purely due to a picture that was seen on Facebook; one of the band members had a picture of a guitar in their hand and another band member liked the photo. The band has produced many songs, one including ‘hey now’ that has made 370,000 plays on SoundCloud. SoundCloud uses a free base in which you can listen to songs for free and this has developed over time to give the band more and more views, so that more people, in turn, will by their music. This is becoming a real bonus to artists these days as it is giving them more plays and it means that they don’t need to use other brands to market their music such as Sony, prescription pr and essential-music. Having used results in my Media Studies class, which showed that around 20% had even heard of London Grammar suggests that more influential ways of marketing should have been used. However referring to bands such as Green day for example, founded without the use of major marketing have been heard of by a lot more people and thus have actually used a greater technique. This shows that through social media and the use of Facebook, Twitter, Instagram etc. bands can actually get on without major marketing and this could be a great step in the future.

 

Impact on Marketing of music

Discuss the impact of digital technology on the marketing of music

Paragraph 1

The impact on marketing of music can be affected by many ways, one of which includes; the emergence of convergent mobile technology. An example of convergent mobile technology would be the modern phone. In this case I will be using the Iphone as it is one of the best ways to describe this impact on the marketing of music. What this means is that the phone will have multiple uses, for example the Iphone will have a camera as well as it is able to phone people. Another convergence of the Iphone is that it can send texts as well as access the internet. This has a had a major impact on the marketing of music as it has produced a million more ways to access music rather than just live music as was used a few decades ago. This convergence of music marketing also suggests an increase in the number of buyers; this is because many people will buy the Iphone for its multiple uses, which means they will not have to buy multiple devices as it is easier to buy just one that gives them all. Having an Iphone myself means that I don’t have to buy multiple devices and this means that it becomes less of a hassle and in turn is a lot easier.

E grade
Your opening point is sound, but the example is vague and doesn't really demonstrate any deep level of research. Ideally, you should be discussing the work of a specific artist or company. Your written expression is usually clear, but not always. Proof read more carefully and try to adhere to the structure I presented.

Magazine Cover Analysis

Media Studies Magazine Cover Analysis

Target Audience:

Clearly the target audience here is suggested to be teenagers, most probably boys in particular. This clearly connotes a grime style of music, due to the ‘Vibe’ which suggests the vibe you would have at nightclubs or festivals where this type of music is typically played. The target audience typically within grime is represented towards almost a ‘chav’ way of doing things. An obvious example would be that, you would not find old people listening to this where as teenagers you would.

Images:

On the front cover it is showing the man of rap himself, Eminem. This is linked closely with the name of the magazine as his music is similar to the vibe that he gives. The image of Eminem clearly connotes Goffman’s theory as it shows him as being dominant and having the arms crossed shows power almost like he controls the magazine. The point of having just Eminem on the front page suggests that he is the main focus of this magazine. It also means that the picture is bolder compared to all other aspects of the cover which suggests it is striking and engages the reader or buyer. Eminem is in a mid-shot and has his arms crossed in a strong stance. This pose and expression has been used to show off the rapper persona of being strong and cool. This crossing of his arms also helps us as the reader to see his tattoos which shows us the rapper meaning yet again. His facial expression is aggressive/serious which is backed up by the quote next to him saying "I literally almost died".  His guarded pose also shows his seriousness with his arms crossed. The fact that he has is arms crossed suggests he has something to hide and next to him there is a headline saying 'Eminem comes clean'. This engages the reader as they want to know what he is coming clean about. His guarded pose also shows his seriousness with his arms crossed. The fact that he has is arms crossed suggests he has something to hide and next to him there is a headline saying 'Eminem comes clean'. This engages the reader as they want to know what he is coming clean about.

Sell lines:

There are sell lines around the picture of Eminem and are in a lot smaller writing than the main cover line. This is again showing the rapper and that he is the main article/focus in this magazine. However the sell lines are the entire same genre of music (rap) and the artists that are involved in this genre. The words Vicodin, Valium and methadone all attract the reader’s attention and this because it is not normal for there to be the names of drugs on the front page of a magazine.

Color scheme:

There is a clear color scheme throughout the front cover with the red being the main colour. The red is a strong and vibrant color which is used in certain sections of the cover to highlight and emphasise certain points and articles. The red connotes rebellion which is linked the rap genre. The background is just a plain pale blue color; this is because the audience’s attention focuses solely on Eminem.

The header:

The header is a list of different artists of the same genre of music. This tells the reader what else they can expect to find inside including puff daddy, cash money, big pun, etc.

The main cover line:

The main cover line is unusual as it is not across the main image as many magazine’s use but is to the left of Eminem’s head and is slightly behind him with the letter ‘M’ being covered by his Eminem. This is because, as with the background Eminem is the main focus of the magazine and it speaks for its self as he has a serious expression which suggests that the article about him is going to be serious, which it is.